Category : Content

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BMW Content Marketing

I just wanted to share a recent piece of marketing that I enjoyed from BMW. Some months ago I signed up to receive updates from the Bavarian automotive giants regarding the release of the new 4-series, I was not seriously considering buying one but I am a big BMW fan having driven a few through

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Volvo Truck’s Grand and Heroic Marketing Effort

Volvo Trucks – The Epic Split feat. Van Damme. What you see before you, is marketing, crafted to perfection. The word ‘epic’ for me is a generally overused adjective, like anything that we have too much of, it becomes devalued and worthless. For marketers, mis-use of the English language in a shallow attempt to ride the popularity

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